Dedicated to providing functional expertise, experience, and professional values.

We can help you with your branding strategy.

A strong brand is invaluable as companies strive to acquire new customers. Your brand serves as a guide to understanding the purpose of business objectives. Working with us will enable you to align a marketing plan with those objectives and fulfill the overarching strategy.

Do you have a clear vision for the future?

Our strategic planning experts research and gather information required to understand your organization's current status as well as the factors that will impact your future business. We develop methodologies that will guide your organization through the process using a series of steps that will include an analysis stage; the formulation of the actual strategy; and the communication of the actions needed to move your organization toward its strategic vision.

Practical advice and tools for assessing and expanding channel presence.

Our proprietary channel mapping database provides our analysts with the ability to extensively profile the channel using key attributes such as channel type, products, services, primary markets, and business firmographics. The results provide our clients with customized channel assessments and recommendations.

Training Programs geared to meet your requirements.

Our training staff provides customized programs that will incorporate information related to specific solutions/products, terminology, partners, and marketing activities. Our training programs are designed to help your sales reps sell effectively into the market using the latest selling methods and tying in specific insight about the industry and your unique offerings to make them successful.

Capturing a look from the outside.

One essential problem organizations have when creating a marketing strategy is the inability to take a close look at what they are doing from the perspective of their customers. Our consultants can help marketers bridge the gap between a customer’s experience and expectations, opposed to the product or service provider’s assumptions. We provide insight that enables companies to target specific groups of customers, allowing for an effective allocation of marketing resources and the maximization of cross- and up-selling opportunities.

Taking steps in the right direction.

Product development may involve the evolution of an existing product line, or creation of an entirely new product that satisfies a newly defined customer want, or market need. The process is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded products. Our experts can provide the necessary quantitative market research for all phases of the design process, including before the product or service is considered, while the product is being designed and after the product has been introduced.

Are you making the right investment decision?

The critical question any business needs to address before it allocates resources is whether the target market is large enough to support the financial requirements of the business model. Whether you are entering a new market, expanding within a market or releasing a new product, it is critical you understand the total size or total revenue of the market. Our company has dedicated and experienced research staff to help you with these activities, either as a standalone project or as a key part of a larger activity such as assessing the prospects for a proposed new product.

Due diligence is a detective game.

Just looking under the hood isn’t enough; you also need to know what you’re looking for, and have the experience to understand what you’ve found. Our team can see what others may miss—both in issues and opportunities.

Experienced advisors and a proven methodology to meet your requirements.

We work with organizations to effectively assess and benchmark their enterprise document communications processes, infrastructure, and service providers. Engagements range from high-level assessments and comparisons with industry standards to complex global supply chain and communications delivery analyses. Regardless of your types of documents (promotional and branding, customer communications, operations and support) we offer objective, third-party analysis and recommendations to help with your strategic planning, budgeting, RFP development, and supplier and technology evaluation.

Every company has different needs.

Pricing challenges can cause companies to back away from focusing on a pricing strategy. Our team can help develop a solution that works for your business. We design solutions to improve pricing strategy so you can manage pricing over the long term.