September 30, 2018

Print service providers must overcome a dizzying array of obstacles to successfully grow their operations. Competition from other providers and digital media are compelling printing organizations to rethink their marketing, sales, and operation strategies. The challenge is determining the strategies and investments that maximize results. This research study will identify the best practices driving and supporting print service providers in improving operations and business growth. 

December 27, 2017

Graphic communication providers are investigating new ways to grow business. More competition has firms looking to offer new products and services to increase business from current customers and attract new customers. Sign, display, and specialty graphics are important applications offering growth opportunities to commercial printers, sign shops, screen printers, and ad specialty providers. Increased competition has providers exploring new products and services to expand into adjacent service markets where they can leverage their existing operational knowledge. To that end, firms are investing in wide format printing devices, software, and media/substrates to differentiate from competitors, grow revenues, and improve efficiency.

October 31, 2017

Selling communication products, services, and technologies requires having a deep understanding of customers’ and prospects’ competitive market. The challenge is that all industries have unique needs, preferences, and buyer requirements. Understanding key industry trends and dynamics is essential for developing the right products and services and targeting the right buyers.

Keypoint Intelligence—InfoTrends’ new 2017 study will survey key communication decision makers across multiple industries to uncover the key trends and challenges influencing media choice, purchasing requirements, vendor selection, and selling opportunities.

December 31, 2016

Increasingly, marketing professionals, and indeed enterprises as a whole, are striving to find more effective ways to manage vast amounts of ever growing customer data. Some enterprises are moving towards operational and/or customer communication centers of excellence, which in turn can frequently involve the CMO and have implications for direct marketing activities. Marketers are also gradually increasing the use of personalization within direct mail campaigns. This study will provide insights for vendors and service providers that compete in the direct marketing marketplace. It will help them understand how data is changing marketing initiatives and campaigns, evolving business models, unmet needs and how to position themselves to exploit opportunities that arise from data driven change.

December 31, 2016

When it comes to the challenges that print and marketing service providers face, increasing sales consistently sits at the top the list. Although marketers continue to shift spending from print to other channels, companies still report that offset, digital, and wide format are the most profitable parts of their businesses. The industry has struggled to profitably sell value-added services despite hardware and software advancements that are designed to streamline processes and increase profitability. This study will identify today’s best practices for companies of all sizes in the U.S. and will recommend strategies to help propel businesses forward in every condition.

November 11, 2015

Businesses and organizations of all sizes invest significantly in efforts to communicate with customers. Organizations of all sizes rely on a broad communications mix to steer operations, accelerate sales, and drive revenues. Customer communications span many channels—print, online, mobile, social media—and the challenge many organizations face is selecting the right mix to maximize results. Digital media continues to disrupt corporate communication requirements and spending, and organizations are integrating channels to deliver the most effective and efficient mix to serve and engage customers. This research study evaluates communication trends, identifies media usage and spending, and defines key decisions makers’ criteria for selecting media and providers across small and medium-sized business and large enterprise organizations in key vertical industries.

March 01, 2014

The competitive landscape of the printing industry is often harsh and unforgiving. Targeting specific vertical markets and establishing leadership in them is becoming a solid business strategy for many firms. Simply put, vertical marketing is developing products and services that are targeted toward a specific industry. More and more firms are seeking the immense benefits targeting specific industries can deliver.