December 31, 2016

Increasingly, marketing professionals, and indeed enterprises as a whole, are striving to find more effective ways to manage vast amounts of ever growing customer data. Some enterprises are moving towards operational and/or customer communication centers of excellence, which in turn can frequently involve the CMO and have implications for direct marketing activities. Marketers are also gradually increasing the use of personalization within direct mail campaigns. This study will provide insights for vendors and service providers that compete in the direct marketing marketplace. It will help them understand how data is changing marketing initiatives and campaigns, evolving business models, unmet needs and how to position themselves to exploit opportunities that arise from data driven change.

December 31, 2016

When it comes to the challenges that print and marketing service providers face, increasing sales consistently sits at the top the list. Although marketers continue to shift spending from print to other channels, companies still report that offset, digital, and wide format are the most profitable parts of their businesses. The industry has struggled to profitably sell value-added services despite hardware and software advancements that are designed to streamline processes and increase profitability. This study will identify today’s best practices for companies of all sizes in the U.S. and will recommend strategies to help propel businesses forward in every condition.

December 31, 2016

Our longstanding research into the Print on Demand market in China continues this year but will have an important addition, a focus on the market in that country for color digital print systems that print packaging and labels. This new report will give qualitative and quantitative insights about two categories of digital printing in China. The 2016 report will include a survey of packaging and label converters, and also of commercial printers. That survey, as well as personal interviews and other research, will examine the status and prospect of packaging and label printing applications at converters in China, and will also gauge the interest in such applications on the part of commercial printers there.

December 31, 2016

With the exception of a few devices, production color digital printing has been a process color world, where everything is reproduced with cyan, magenta, yellow, and black inks or toners. Many years ago, market leaders at the high end envisioned opportunities with value-added special effects beyond process color. They implemented the use of spot colors, clear toners, dimensional, and other effects that took advantage of the unique capabilities of digital print, namely the ability to personalize, on-demand print, and just-in-time manufacture documents that could not easily be reproduced using conventional methods. These trailblazers at the high end showed how production digital print could push beyond the short runs and quick turnarounds of much process color work.

December 31, 2016

Information security is major top of mind concern and investment area for key vertical markets, and business generally. In fact, InfoTrends research has indicated that improving security was the overall #1 document related priority for major document intensive vertical markets. With rapidly evolving security threats, compliance needs, and customer expectations, vendors must be constantly assessing their security features and functionality. Vendors that best understand these trends will be better positioned for success in the market for office document hardware, software, and services.

October 01, 2016

The U.S. photo and video market is at a crossroads, due in large part to the diverse behavior of millennials who capture, curate, create, and share imaging content in a seemingly endless number of ways. This multi-client study provides detailed profiles of younger millennials (13-24) and older millennials (25-34), with an eye toward identifying differences both between and within each segment. A combination of research methods were used to develop millennial imaging personas, and to uncover motivators / triggers that lead to specific behaviors and specific purchase activities.

August 15, 2016

The 2016 study builds on research conducted in early 2015. It probes deeper on the opportunities for lenses, with an eye towards what will prompt different types of ILC owners to purchase additional lenses. It examines more closely the use of video by ILC owners. It also considers the attitudes, behaviors and needs of step-up buyers, with the goal of identifying paths to purchase.

July 20, 2016

The office document industry in Australia is showing an increased focus on paper-intensive industries with many of the market-leading OEM suppliers and channel businesses aligning their organizations and go-to-market strategies to identify and address print as well as paper-intensive applications and workflows. Growth in this industry requires the capture of market share from competitors and the ability to fully engage in managed print services. However, mature markets also present the challenge of entrenched competitors with long-established distribution partners. As a result, capturing market share demands new ways of aligning strategy with distribution channels and exploiting innovative ways to segment markets and customers.

July 15, 2016

The relevance of print-only outsourcing contracts is in decline. Enterprises are seeking external support for cross-media communications, creative services, data management, analytics, and other value-added services. Savvy and forward-thinking document outsourcing providers are in a unique position to help their customers transition to more effective communication platforms. This study identifies emerging services opportunities and offer a road map for document outsourcing providers to build new businesses around them.